I could see Activision execs being eager to push a price hike disguised as something else so pushing for it only on the Ultimate Gamepass but I can’t see them or Microsoft being eager to drop the price as I doubt MS cares that much about revitalizing WoW by dumping it free in the laps of all current gamepass subscribers and I doubt Activision execs, even free from reporting directly their performance alone to investors would be eager to decrease the income given how stingy they are with re-investment in the property. If it was on both, those who don’t have any interest in the xbox stuff would just jump on the cheaper sub and that wouldn’t necessarily benefit them. If they put it (exclusively) on the ultimate game pass it would represent a cost increase to subscribers of between $4/month and $2/month depending on how long one subscribes for. ![]() Thing is, if they put it on the PC game-pass it would be taking a cut of $3-5/month (depending on whether one is 6 month or month to month subscriber). Microsoft acquired another MMORPG (forget the name) and it’s still handled separately.
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